PROJECT / CASE STUDY
Nemzzz: DND (Do Not Disturb)
Nemzzz: Ruko was part of the team behind the branding for artist Nemzzz’s album, which reached number 1 on the Official Hip Hop and R&B Albums Chart. He designed the logo and applied it across merch, including the hoodie. The project earned an official plaque crediting him.
Brand Identity
Intro
A symmetrical logo and visual identity for UK artist Nemzzz, built around the idea of blocking out distractions and levelling up.
Overview
Ruko worked with Lucky Nunthatee as part of a wider team on the identity for DND. He designed the logo, applied it to merchandise including the hoodie, and created a 3D screensaver animation. The logo was also seen on cars in photos from the release.
Process
Ruko began with user research and persona development, studying Nemzzz’s public persona and existing branding. Red and black ran through his visual scheme, so the logo had to work in white and black too. The brief was a memorable, symmetrical mark that held its proportions across every aspect ratio. That’s a risk, because symmetry can look stretched if it’s handled badly.
Final results
The project reached number 1 on the Official Hip Hop and R&B Albums Chart, and the identity earned an official plaque crediting Ruko.
GALLERY / APPROVED ASSETS
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